Hyundai Tops J.D. Power Tech Rankings Again

When it comes to blending innovation with everyday usability, Hyundai continues to lead the way — and the industry has taken notice. In the latest J.D. Power U.S. Tech Experience Index (TXI) Study, Hyundai was named the top mass-market brand for technology innovation for the sixth year in a row. That’s no small achievement in a space where automakers are constantly racing to push out new features and digital upgrades.

For drivers in a Hyundai North Carolina who care about forward-thinking design, real-world functionality, and cutting-edge safety, this accolade is more than just a headline — it’s a reason to feel confident when you purchase from Hyundai dealerships in NC like ours.

What Is the Tech Experience Index (TXI)?

J.D. Power’s Tech Experience Index evaluates how well automakers deliver new technologies to drivers. The study looks at everything from innovation and execution to how intuitive and satisfying the tech is to use day-to-day. It’s not just about which brand offers the flashiest dashboard — it’s about who delivers tech that actually improves the driving experience.

Hyundai’s six-year streak at the top of the mass-market rankings is a testament to how consistently the brand delivers smart, approachable features that drivers genuinely enjoy using.

Award-Winning Technology That Makes a Difference

So what kind of features helped Hyundai earn top marks again?

• Digital Key 2: With this feature, your compatible smartphone becomes your car key — allowing you to unlock, start, and drive your vehicle without needing a fob. It also lets you share access with family or friends through the app.
• Blind-Spot View Monitor: This technology activates when you use your turn signal, showing a live camera feed of your blind spot right in the instrument cluster. It’s a game-changer for confidence in traffic.
• Driver-Assist and Safety Tech: Hyundai continues to lead the way in making features like forward collision avoidance, lane keeping assist, and smart cruise control standard across many trims — not just premium models.

The best part? These innovations are accessible across a wide range of vehicles, meaning you don’t have to buy the most expensive Hyundai to enjoy top-tier tech.

What This Means for Hyundai Drivers in North Carolina

For drivers browsing Hyundai dealerships in NC, these tech rankings offer real peace of mind. You’re not just shopping for looks or horsepower — you’re investing in a vehicle that integrates meaningful technology that helps keep you safe, connected, and in control.

Whether you’re navigating winding back roads or commuting through the traffic of Fayetteville or Raleigh, having smart driver-assist features and seamless connectivity makes every trip more enjoyable.

Additionally, Hyundai’s tech-forward approach is ideal for families, commuters, and first-time buyers alike. With features like rear occupant alerts, hands-free liftgates, and multi-device Bluetooth pairing, Hyundai is building vehicles for the way people actually live and drive — especially here in a Hyundai North Carolina.

Experience Award-Winning Tech at Pinehurst Hyundai

At Pinehurst Hyundai, we’re proud to offer vehicles that don’t just keep up with the times — they set new standards. Every Hyundai in our showroom reflects the brand’s commitment to user-friendly innovation.

If you’ve been curious about what modern automotive technology can do — or you’re ready to upgrade to a more connected, intelligent ride — there’s never been a better time to stop by. Our team is here to walk you through the features, answer your questions, and help you find the Hyundai North Carolina that fits your lifestyle perfectly.

As one of your trusted Hyundai dealerships in NC, we’re excited to bring award-winning vehicles — and award-winning technology — to drivers across the Sandhills.