Santa Cruz Tops Its Segment in 2025 J.D. Power Quality Study

August 20th, 2025 by

For drivers who want the versatility of a truck with the comfort and innovation of a modern crossover, the Hyundai Santa Cruz has been a standout option since its debut. Now, it has the accolades to prove it. In the recently released 2025 J.D. Power U.S. Initial Quality Study (IQS), the Hyundai Santa Cruz ranked #1 in its segment, confirming its position as one of the highest-quality vehicles on the market today.

At Pinehurst Hyundai, your Hyundai dealership near Fayetteville, we’re proud to offer the Santa Cruz, especially now that it holds one of the industry’s top honors for initial quality. Whether you’re seeking adventure, hauling gear, or simply looking for a comfortable daily driver, the Santa Cruz blends it all into one sleek package.

What Is the J.D. Power Initial Quality Study?

J.D. Power’s Initial Quality Study is one of the most respected benchmarks in the automotive world. The study evaluates the number of problems new vehicle owners experience within the first 90 days of ownership. For 2025, the IQS analyzed responses from thousands of owners, incorporating both reported issues and verified service visit data to provide a well-rounded look at vehicle quality.

The Hyundai Santa Cruz near Pinehurst ranked highest in its segment, Midsize Pickup, meaning it had the fewest problems per 100 vehicles. This win underscores Hyundai’s dedication to quality craftsmanship, reliability, and customer satisfaction.

Why the Santa Cruz Stands Out 

So, what sets the Santa Cruz apart? It starts with its unique design. As a Sport Adventure Vehicle, the Santa Cruz isn’t quite a traditional truck or SUV—it’s a fusion of both. Its open bed offers the utility of a pickup, while the cabin provides the comfort and refinement of a premium crossover. This versatility makes it perfect for drivers who want the best of both worlds.

But it’s not just about looks or layout. The Santa Cruz also impresses with advanced safety features, smooth ride quality, and top-tier technology. It’s no wonder so many customers visiting our Hyundai dealership near Fayetteville choose the Santa Cruz as their next vehicle.

Built for Real Life 

Whether you’re commuting to Fayetteville, exploring weekend trails, or hauling camping gear, the Hyundai Santa Cruz near Pinehurst is designed for real-world use. The spacious interior, flexible bed storage, and available HTRAC all-wheel drive make it ideal for any season or terrain North Carolina has to offer.

At Pinehurst Hyundai, we’ve helped countless drivers discover how well the Santa Cruz fits into their lifestyle. Now, with J.D. Power’s 2025 quality award, there’s even more reason to consider making one your own.

A Win for Hyundai—and You

The 2025 IQS results highlight more than just one vehicle’s success—they reflect Hyundai’s overall focus on improving quality and driver satisfaction across the board. Hyundai continues to perform above the industry average, earning its place as a brand known for long-term reliability, thoughtful design, and value-packed features.

If you’re searching for a Hyundai dealership near Fayetteville that offers award-winning models like the Santa Cruz, Pinehurst Hyundai is your go-to destination. Our team stays up to date with the latest industry accolades and product updates so we can offer the best advice and service to our customers.

Experience the Santa Cruz Today

With its top ranking in the 2025 J.D. Power Initial Quality Study, the Hyundai Santa Cruz near Pinehurst is proving that style, functionality, and quality can come together in one standout vehicle. Whether you’re a weekend adventurer or daily commuter, the Santa Cruz is ready to handle your needs with confidence and comfort. Stop by Pinehurst Hyundai to test drive the Santa Cruz today! 

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